Privacy Policy
Effective date: [Month] [Day], [Year] (sample, set before launch)
This Privacy Policy explains how Eliza's Auto Body Shop ("we", "us", "our") collects, uses and protects information when you visit this website or send us an estimate request. It is written to comply with the California Online Privacy Protection Act (CalOPPA).
Information we collect
We collect information in two ways:
- Information you give us. When you use our estimate form or contact us, we collect the details you provide: your name, phone number, email address, vehicle details, the service you selected, your description of the damage, any photos you upload and your preferred contact method.
- Information collected automatically. With your consent, our analytics and advertising cookies collect standard usage data such as the pages you visit, your approximate location (city level), device and browser type, and how you reached our site, for example through a Google ad.
How we use your information
- To prepare your repair estimate and contact you about it, using the method you chose
- To answer your questions and schedule repairs
- To understand how visitors use our website so we can improve it (Google Analytics)
- To measure whether our advertising works (Google Ads conversion tracking)
We do not sell your personal information, and we do not use it for anything unrelated to running the shop and this website.
Photos you upload
Photos you send with an estimate request are used only to assess the damage and prepare your quote. We do not publish customer photos without separate, explicit permission.
Cookies, Google Ads and Google Analytics
This website uses cookies only after you accept them in our cookie banner. If you reject cookies, no analytics or advertising scripts load. We use:
- Google Analytics, to understand website traffic in aggregate
- Google Ads conversion tracking, to see when a visit from one of our ads leads to a call or an estimate request
You can change your mind at any time by clearing this site's cookies in your browser, which makes the banner appear again. Our Cookie Policy lists the cookies in detail. You can also install the Google Analytics opt-out browser add-on or adjust your Google ad settings.
Do Not Track signals
Some browsers send a "Do Not Track" signal. Because no common standard exists for responding to it, this website responds to your choice in our cookie banner rather than to Do Not Track signals.
Who can see your information
Only our small team sees your estimate requests. We share information with service providers that run this website and our forms, and with Google for the analytics and advertising described above, under their own privacy terms. If you make an insurance claim, we share repair details with your insurer at your request. We may also disclose information if the law requires it.
How long we keep it
We keep estimate requests and repair records as long as we need them to serve you and to meet legal and accounting obligations, then delete them.
Your choices and rights
You can ask us at any time to see, correct or delete the personal information we hold about you. California residents may have additional rights under California law. To make a request, contact us using the details below and we will respond.
Children
This website is for adults arranging vehicle repairs. We do not knowingly collect information from children under 13.
Changes to this policy
If we change this policy, we will post the new version on this page with an updated effective date.
How to contact us
Eliza's Auto Body Shop
1234 Panel Street, Sampleville, CA 90000
Phone: (555) 123-4567
Email: hello@elizasautobody-sample.com